A Vision For Campaign Kit
The vision for Campaign Kit began in 2011 when Curtis Watkins filed to run for public office in Charlotte, NC. As a first-time political candidate with a background in technology, Curtis knew it was key to have a multifaceted online presence in today’s market. But he didn’t know what tools to use or where to begin. So, just like you, he turned to the web, looking for a complete integrated kit to execute his campaign plan. Unfortunately all he found were bits and pieces...
The Cost of Putting Together Pieces
Curtis, like most candidates who run for local office, had a small staff and limited campaign funds. So he worked with what he had, largely managing the tools to execute his campaign plan all by himself. But dividing his time cost him. Without integrated tools that worked for him, Curtis wasn’t able to fully focus on being the face of his political campaign.
Leveling The Playing Field
Curtis decided his campaign wasn’t ending on election day. He set out to level the playing field by changing the way political campaigns at every level could be done online. He formed a team comprising people from across the political spectrum who’ve been intimately involved in various aspects of running a campaign and paired them with a team of technology experts to build an online toolkit that would work for all of us, including you. Today that idea is known as Campaign Kit: A revolutionary package that integrates all the tools you need to run a successful political campaign in the digital age.